About us

GUMI makes soft, considered knitwear with clean lines.

We started GUMI because getting dressed shouldn't take long. Our collection is deliberately small: cardigans and knits in easy, wearable colours, designed to work together, so every piece you buy fits with the rest of your wardrobe.

Our vision

A wardrobe with fewer, better-chosen pieces, where everything goes with everything and nothing sits unworn.

Our mission

To make modern essentials that are simple to shop, easy to style and straightforward to return. That means clear product information, honest sizing advice and customer service that answers within 24 hours on business days.

What we offer

  • Textured, cable-knit, cropped and longline cardigans
  • Free delivery across the United Kingdom, dispatched within 2–3 business days (Monday to Friday)
  • 30-day returns on unworn items
  • Secure checkout with American Express, Visa, Mastercard, Maestro, Apple Pay, Google Pay and Shop Pay

Get in touch

Store name: GUMI
Company: MAXROC LTD
Registered in the United Kingdom
Company number: 17442847
Business address (registered office): Office 1758, 85 Dunstall Hill, Wolverhampton, West Midlands, WV6 0SR, United Kingdom
Warehouse address: 34 Elm Grove, London, England, SE15 5DE, United Kingdom
Email: info@gumifashion.com
Phone: +44 7378 699616
Website: gumifashion.com
Contact form: /pages/contact
Customer service hours: Monday to Friday 09:00–17:00 (GMT), closed at weekends. We reply within 24 hours on business days.